The brief: Arthur Law, led by Zoe and Martin, engaged AUTHOR to create a modern and sophisticated brand for their criminal law firm. The challenge was to design an identity that would stand out in the traditional legal industry while maintaining professionalism and trustworthiness. 

The story: Through AUTHOR’s research it become apparent that being charged with an offence can alter the trajectory of someone’s entire future. With this in mind, AUTHOR developed a strong brand narrative focused on Arthur Law’s dedication to defending a clients future. The rebrand positioned Arthur Law as a firm that not only provides expert legal services but also supports clients through one of the most challenging times in their lives. 

The message: The value proposition, Defending your future, became the cornerstone of the brand, reinforcing Arthur Law’s dedication to helping clients protect their lives and futures. This cohesive identity established Arthur Law as a leader in their field, empowering them to confidently navigate a competitive industry. 

The look: AUTHOR designed a refined logo and brand mark, balancing modernity with tradition. The design features minimalist yet bold typography, evoking a sense of authority while remaining approachable. The colour palette adds warmth and sophistication, creating a polished and timeless aesthetic.