The brief: August & Claire already had a name people knew. Justine Aubin founded the firm in 2020, and it has since grown into an award-recognised wills and estates practice across Newcastle and Sydney. The brief wasn’t to start again, but to build on what was already there: give the brand a more modern edge while keeping the recognition and personality it had from the beginning.

The story/message: August & Claire is built on one line: lawyers with a will to win. It sums up the firm. They’re confident when they fight a claim and caring with clients going through one of the hardest times of their lives. The messaging sharpens that balance. It’s plain, direct and reassuring, and it talks to people facing a contested estate without the legal jargon. From the first click, they know they’re in capable hands.

The look: A refined logo, typography and visual language move the brand forward without losing what made it recognisable. The identity is cleaner, more contemporary and more considered, and it now matches the firm’s growing reputation. The new website brings it all together: a modern, easy-to-use home for a brand that works as hard as the team behind it.