Introducing Hummingbird CRM - a new tech solution for Australian insurance brokers. 

The brief: build a bold, bespoke and premium B2B brand designed exclusively for Australian insurance brokers.

The story / message: Inspired by the Hummingbird’s ability to fly backwards, we created a brand story that speaks to a CRM that’s agile, adaptive and always evolving - helping brokerages fly faster and work smarter. 

Fly faster, work smarter - a CRM built exclusively for insurance brokers.

The look: The brand mark leads with sharp precision, its pointed peak symbolising forward motion and momentum - the fly faster. The vibrant colour palette of deep reds, fiery oranges, electric pinks and clean greys is derived directly from a hummingbird, reinforcing the bold and energetic tone of the brand, while a digital gradient background adds a sense of dynamic movement.