The brief: Insight Electrical needed a refreshed identity that better reflected the business today, retaining the recognition they had built while creating a more contemporary, confident presence in market.

The story/message: As the business evolved, so too had the brand. We worked with the Insight Electrical team to refine the identity in a way that felt familiar to existing clients, while better communicating the quality, professionalism and personality behind the business.
At the heart of the messaging is Electricians you can rely on. Chosen over a more generic focus on trust, it speaks to the practical reassurance clients need: a team that turns up, communicates clearly and gets the job done properly. It is a simple, human expression of the dependable service Insight Electrical is known for.

The look: A new logo and brandmark, considered typography and a bold yellow colour palette came together to create a brand that feels modern, trustworthy and full of energy. The refreshed visual identity gives Insight Electrical a clearer, more consistent platform across every client touchpoint.