Introducing LABEL® - a property development group setting a new standard for residential, commercial and industrial spaces.
 
The brief: Create a modern, aspirational and authentic brand that positions LABEL® as a trusted leader in property development.
 
The story/message: The development landscape is shifting. No longer just built for utility, today’s spaces are designed with intention - to spark opportunity, support community and inspire progress.
 
For LABEL®, we shaped a brand that reflects the founders’ belief: every development must be guided by a vision that goes beyond function - creating spaces that truly stand apart.
LABEL - we develop with intention by elevating form and redefining space.
 
The look: The brand mark draws from the elongated LABEL® wordmark - a subtle yet strong symbol of redefined space and elevated form. A clean, minimalist palette builds clarity and confidence, while latitude and longitude coordinates anchor each project in place and purpose.