LEAGUE AHEAD - DO MORE, BE MORE.

AUTHOR partnered with League Ahead - the official independent entity supporting the wellbeing and education of contracted NRL and NRLW players created as part of the 2023 Collective Bargaining Agreement between the NRL and RLPA.

Through deep research with players and staff, we shaped the communications, storytelling, and visual identity. Our research led us to a key insight:

League Ahead should exist to empowers players to do more - for their game, their growth, their life. And to be more because of it.

Because when players do more, they become more.

Our message? Do More. Be More. 

Starting with the logo, we extended the brand with new colours, fonts, and a brand mark that represents players on their journey - from where they are, to who they’re becoming.

We rolled out a website, merchandise, collateral, media and continue to work with League Ahead and the NRL.