Introducing Qube Electrical. A new brand evolution designed to reflect Qube Electrical’s leadership, innovation, and people-first values in the industrial and commercial electrical space.

The brief: Refresh and extend the Qube brand to reflect its growing expertise, attract top-tier talent and foster a strong, values-driven internal culture.

The message: Powering Progress. For Qube Electrical, progress is at the core of everything they do. For projects, it means delivering innovative, technology-driven solutions that drive success. For people, it’s about growth, building expertise and empowerment.

The look: A modern interpretation of the electrical spark, Qube’s new brand mark features an upward-moving coil - representing the key message of powering progress, as well as a new gradient to add energy and modernity.

AUTHOR also ignited the brand mark by animating it, developing four key brand values that sit within it - People. Safety. Service. Quality.