The brief: Create a bold, joyful celebrant brand for Grace Fitzgibbon that captures her warmth, personality and gift for storytelling.

The story/message: Inspired by fate, love stories and the magic of finding your person, we built everything - the communications platform, messaging and visual identity, around one simple idea: Go All In For Love. From the playful card-inspired creative direction to the vibrant colour palette, fun fonts, custom illustrations and personality-packed brand voice, every detail was designed to capture Grace's energy, warmth and gift for storytelling. Because big love deserves to be beautifully told!

The look: The brand is bold, warm and impossible to miss - a four-colour palette of Royal Flush purple, Queen of Hearts pink, Lucky Flame orange and Zest for Love lime green that feels as joyful and electric as the occasions it celebrates. Card-inspired creative direction, custom illustrations and a personality-packed brand voice make every touchpoint feel like Grace herself showed up.