SODA Engineering
SCOPE
+ Brand Identity Strategy
+ Communications Approach (messaging)
+ Visual Identity (logo & brand mark)
+ Website Design & Development.
The brief: Develop a professional, yet fun and engaging brand for SODA Engineering, positioning the brand as an expert in water.
The story/message: In an industry known for layers, jargon and slow delivery, we wanted to develop a brand built clarity, speed, and good energy. We didn’t want SODA to sound like your average water engineering firm - instead playful and professional without the puff, technical without the jargon, and we bring fizz to every interaction.
SODA Engineering - Serious water skills, Bubbly expertise.
Smart, sharp and a little bubbly, SODA strengthens your team with embedded expertise to tackle complex water and land challenges, fast.
The look: The brand is clean and confident, with a vivid electric blue that nods to both water and fizz - striking the balance between professional clarity and standout energy. The font ‘Boldonse’ adds punch, giving the brand a sharp, modern presence that’s hard to miss.