Introducing Your Day by Chloe - Wedding planning where every detail is designed for joy.

The brief: Create an elegant brand that captures the heart of modern wedding planning.

The message: as a wedding planner ‘An Ode to Joy’ is the essence of what YBDC creates for couples - joy. ‘An Ode to Joy’ is not about one perfect moment - it’s about the joy you feel before, during, and long after your wedding day.

The look: A refined serif wordmark paired with soft, spacious typography reflects Chloe’s calm but elevated approach. A stunning warm palette is brought to life with a bold touch of chartreuse green. The YBDC brand mark was crafted to resemble a ribbon, a subtle nod to joy and the beautifully considered details that tie everything together.